Branding for a Women’s Fashion Store - Creo

Creo means “to create” in latin. We coined this name for a women’s designer clothing store in India that took pride in working with designers who are rooted in history while designing for the future.

We used the owner’s mantra as our design strategy and developed on the theme of “Re-inventing the past as future”. By mixing the old art form of Kirigami (cuts on paper) and modern laser cutting technology, we executed the brand design language. This project was designed in 2008.